Hi 👋, I’m Justina Staff Product Designer helping teams move from ambiguity to alignment

Hi 👋, I’m Justina Staff Product Designer helping teams move from ambiguity to alignment

Over the last decade I’ve led 0-1 launches, scaled early MVPs, and built design systems for complex, high-trust products in B2B SaaS platforms and marketplaces.

Right now, I lead design for Buildertrend’s materials experience, making it easier for home builders to plan and purchase what they need.

Shaping a long held dream into a strategic vision

The idea of a “global product catalog” had floated around Buildertrend for years—ambitious, but undefined. Over three quarters, I ran cross-functional research and concept work to give it shape, shift the conversation, and turn it into a strategic direction teams could actually build toward.

See the project

Shaping a long held dream into a strategic vision

The idea of a “global product catalog” had floated around Buildertrend for years—ambitious, but undefined. Over three quarters, I ran cross-functional research and concept work to give it shape, shift the conversation, and turn it into a strategic direction teams could actually build toward.

🔒 Case study coming soon

Shaping a long held dream into a strategic vision

The idea of a “global product catalog” had floated around Buildertrend for years—ambitious, but undefined. Over three quarters, I ran cross-functional research and concept work to give it shape, shift the conversation, and turn it into a strategic direction teams could actually build toward.

See the project

Let's stay connected

If my work resonates, I’d love to keep the conversation going.

Let's stay connected

If my work resonates, I’d love to keep the conversation going.

Let's stay connected

If my work resonates, I’d love to keep the conversation going.

Justin Golownia

Copyright 2025 by Justin Golownia

Justin Golownia

Copyright 2025 by Justin Golownia

Justin Golownia

Copyright 2025 by Justin Golownia