Justin Golownia – Staff Product Designer

Transforming a failed launch into a product builders trust

Buildertrend Purchasing’s first feature launched without clear direction and struggled to gain traction. I partnered across product, design, and engineering to reset the vision, clarify priorities, and rebuild momentum—leading to a full redesign that boosted engagement and gave builders something worth coming back to.

See the project

Transforming a failed launch into a product builders trust

Buildertrend Purchasing’s first feature launched without clear direction and struggled to gain traction. I partnered across product, design, and engineering to reset the vision, clarify priorities, and rebuild momentum—leading to a full redesign that boosted engagement and gave builders something worth coming back to.

See the case study

Transforming a failed launch into a product builders trust

Buildertrend Purchasing’s first feature launched without clear direction and struggled to gain traction. I partnered across product, design, and engineering to reset the vision, clarify priorities, and rebuild momentum—leading to a full redesign that boosted engagement and gave builders something worth coming back to.

See the project

Shaping a long held dream into a strategic vision

The idea of a “global product catalog” had floated around Buildertrend for years—ambitious, but undefined. Over three quarters, I ran cross-functional research and concept work to give it shape, shift the conversation, and turn it into a strategic direction teams could actually build toward.

See the project

Shaping a long held dream into a strategic vision

The idea of a “global product catalog” had floated around Buildertrend for years—ambitious, but undefined. Over three quarters, I ran cross-functional research and concept work to give it shape, shift the conversation, and turn it into a strategic direction teams could actually build toward.

🔒 Case study coming soon

Shaping a long held dream into a strategic vision

The idea of a “global product catalog” had floated around Buildertrend for years—ambitious, but undefined. Over three quarters, I ran cross-functional research and concept work to give it shape, shift the conversation, and turn it into a strategic direction teams could actually build toward.

See the project

Hi 👋, I’m Justin — a Staff Product Designer helping teams move from ambiguity to alignment

Hi 👋, I’m Justin — a Staff Product Designer helping teams move from ambiguity to alignment

Transforming a failed launch into a product builders trust

Transforming a failed launch into a product builders trust

Transforming a failed launch into a product builders trust

Shaping a long held dream into a strategic vision

Shaping a long held dream into a strategic vision

Shaping a long held dream into a strategic vision

Let's stay connected

Let's stay connected

Let's stay connected